With that being said, here’s an exclusive look at the Black Friday and Cyber Monday 2019 deets. Long story short: don’t sleep on this unless you’re willing to miss out on the top-sellers that you and, well, everyone else, will be going after at the same time. This year, freebies are up for grabs again, except there are less exclusions on the storewide promotions. Last year’s Turkey Day event included full-size eyeshadow and liquid lipstick as gifts with purchase.
#MAC COSMETICS FOR SALE MAC#
(Ruby Woo, anyone?) This year, the MAC Cosmetics Black Friday sale only elevates our obsession, thanks to deals that make it so easy to stock up on tubes without blowing our entire holiday budget.įor starters, MAC always brings it with worthwhile markdowns. Though we’re equally obsessed with top-selling products like the silky-smooth Studio Fix foundation and luminous Skinfinish highlighter, its lippie assortment includes some of the industry’s most iconic shades with plenty of celebrity co-signs to boot. Eyeshadow x 8: Cruella To Be Kind - The Disney Cruella Collection by MAC.
#MAC COSMETICS FOR SALE PROFESSIONAL#
This professional user-generated content is then added to the store experience as content for future consumers.Lipstick and MAC Cosmetics go together like peanut butter and jelly. Furnished as a makeup bar with professional makeup artists, it became an open source platform for influencers to come in and freely create their own events and content, all powered by MAC. The digital integration also allows the brand to leverage TenCent’s smart retail system, targeting high propensity lookalike consumers in the vicinity of the store, driving footfall traffic, and retargeting consumers post-visit to repurchase via the WeChat mini-app, effectively taking the “e” out of eCommerce.Īnother key part of this revolutionary social commerce business model is the second floor of the MAC store. This is just the start of an integrated online-to-offline experience where the MAC WeChat mini-program becomes your passport to everything the brand has to offer, from gesture-initiated AR interactive device engagement and product personalization to social content from Little Red Book.īecause Gen Z consumers dislike being pestered by sales staff, the entire store experience is almost entirely self-served, from discovery, engagement and validation to purchase and payment via their WeChat wallet.Īnd because every in-store engagement is digital, every consumer action becomes part of their data signature, allowing MAC to accurately drive them to the next experience, raising effectiveness and cross-sell opportunities. Upon entry, digital totems greet you and invite you to scan for a WeChat check in, instantly displaying a personalized greeting.
The entire MAC store experience is seamlessly integrated between physical and digital via WeChat. These were tailored to three key product categories for MAC: Lipstick, Eye Shadow and Foundation.
Utilizing intensive development of CX, interaction design and technical innovation, our in-store touch screens and mobile interfaces created highly interactive engagement between digital devices and physical products that eliminated purchase barriers and pain points. The result of six months of development, we began with a deep dive into shopper behaviour using cognitive walkthroughs, exit interviews and customer focus groups to understand how Gen Z buys makeup in store.
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